To the people who say “the magazine industry is dying,” please step aside, because Marie Claire just hosted Brisbane’s trendiest night of the year.
The wonderful team behind the fashion magazine ventured up to the sunshine state for an evening of exclusive discounts, must-have giveaways and, above all, the celebration of fashion. Elite shopping district James St transformed into an open runway as everyone dressed in their trendiest get-up… however, nobody’s outfit was complete without a Marie Claire gift bag slung over their arm. The first freebie of the night, the goodie bags contained chocolate bars, fortune cookies, discount codes and best of all, their 2018 April issue featuring Reese Witherspoon.
The second freebie was not so much a giveaway as open platters of bites to eat. I’m sure these snaps can speak for me when I say the platters were hella decadent.
These tiny cakes weren’t the only gorgeous miniatures up for grabs, as The Daily Edited held their own pop-up stall, handing out red and pink heart tags to be personally monogrammed on the spot. (In case you’re wondering, I chose red!) As some women joined the line for TDE winding around the room, others visited MAC cosmetics for glowing makeovers, or asked for skincare advice from the experts at Endota Spa.
It wasn’t only girls enjoying the festivities, however, as Zak stayed glued by my side as I trekked up and down James St. Boyfriend of the year? 100%. Not only did he hold my sparkling water as I perused racks of designer clothes, he also looked extra stylish himself in a vintage Nike polo and RM boots. He was rewarded for his boyfriend dedication with some sugary fairy floss from Camilla’s hippie tent, where you could stick a bindi on your forehead or have your hands tattooed with henna.
As if the night couldn’t get any better, we stumbled across a runway show happening right in the middle of Calexico Boutique, showcasing playful and colourful pieces from their latest collection.
After all of this magic and fun, the highlight for me was meeting the lovely Nicky Briger, Marie Claire‘s editor. Surrounded by beautiful clothes, we chatted about the digital media landscape and our mutual love of fashion journalism, which ultimately led to her hinting at the chance of an internship in their Sydney office. I was one very ecstatic journalism student… fingers crossed!